Tue, October 15, 2019

Beware: Shiney Object Syndrome

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Shiney Object Syndrome (SOS) is a major disease of many online businesses, especially when the first get started.  Do you have SOS?

You may have SOS if you can say yes to any of the following questions:

  • Do you look for the next big trick to make your business a success?
  • Do you look for the latest ‘secret’ to success or online marketings?
  • Do you look for the next ninja tactic to take you to the next level of success?
  • Do you look for the easy push button system so you don’t have to do anything to make money?
  • Do you look for the next big thing that will make you a million dollars without work?
  • Do you look for the all-in-one system that does everything for you?
  • Do you hope to become rich and famous online instantly?
  • Do you expect to get rich quick?

If you answer yes to any of these, then you have SOS.

The cure is easy.  It is called “STRATEGY.”

If you have an actual strategy for your business, then the next coolest thing to come along can be evaluated.  You can ask, “does this fit into my overall strategy?”

Let’s say your product is watches.  Someone comes along and suggests that you sell lawn gnomes and tells you that you can make thousands of dollars in the first week.  You look at your strategy for watches and notice there is no mention of gnomes.  You quickly pass and don’t give it a second thought.  (Unless, you want to buy one for yourself!)

There is nothing wrong with learning new ways to market your product, but you must stick to your strategy.  If you get too spread out, then you won’t be able to keep up and you will loose money.  Choose to do the things the have the most impace on your business.  Pick a strategy and stick to it.  Then, become an expert at the strategy you want to use.

There will always be new ways to do things.  There is always somone trying to get you to take on the next big item.  Your key to success is to stay focused on your specific business and not get distracted by the newest and greatest things that everyone is selling.

So, make sure your strategy is in place and be ready to evaluate any shiney object that comes your way.  I know you can resist, just make it happen.

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